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Article: Blue Nile Launches Engagement Ring "Collections" to Help Customers Create the Perfect Ring.
- Article from:
- Science Letter
- Article date:
- November 18, 2008
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Blue Nile, Inc. (NASDAQ:NILE), the leading online retailer of diamonds and fine jewelry, has introduced an enhanced search process for engagement ring settings that allows customers to choose from four popular collections: Classic, Sidestones, Vintage and Color. The new feature organizes Blue Nile's selection of more than 150 engagement ring settings into categories to help customers quickly find the style of engagement ring they are seeking. Blue Nile is offering this enhanced shopping experience just in time for the holidays, the most popular time of the year to get engaged (see also Blue Nile, Inc.).
"Many customers come to our website looking for a specific ...