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Article: Initiative focuses on digital ad delivery.(Digital Ad Lab initiative to prove viability of digital production of print advertising)
- Article from:
- Graphic Arts Monthly
- Article date:
- December 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Through case-study examples, the founders of Digital Ad Lab aim to demonstrate the benefits of filmless workflows.
To propel the acceptance of digital workflows and drive the embrace of digital delivery of advertising materials, leaders in the printing, publishing, and prepress arenas are joining forces to document and demonstrate the advantages of a completely digital advertising workflow.
The initiative, officially known as Digital Ad Lab, seeks to demonstrate the viability of digital production of advertising in live production environments. In doing so, the initiative will help eliminate the advertising community's reliance on film, a major barrier to ...