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Article: AMV.BBDO on alert after PepsiCo holds US review.(Abbott Mead Vickers/BBDO Ltd.)(Brief article)
- Article from:
- Marketing Week
- Article date:
- November 20, 2008
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Abbott Mead Vickers.BBDO is on alert over its Pepsi business after the $60m (#40m) US account was shifted from BBDO to TBWA/Chiat/Day. The agency had held the business for nearly 50 years.
The US move, which includes the Pepsi and Diet Pepsi brands, was made by PepsiCo North American chief marketing officer Dave Burwick, who said the agency has been brought in to "reinvigorate Pepsi's legacy of leading advertising".
BBDO lost the business after a final pitch against its sister Omnicom agency. However, it will retain responsibility for PepsiCo's other brands, including Pepsi Max, and Mountain Dew.
It is not clear if the changes in the US ...