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Article: LZR Racer; Craig Brommers.(Marketing 50)(SpeedoUSA.com)(Brief article)
- Article from:
- Advertising Age
- Article date:
- November 17, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: jeremy mullman
So you're selling high-performance sports apparel and want a surefire way to improve results. Try this: Have athletes wearing your gear win 91% of the gold medals at the Olympics in front of the biggest audiences ever.
"It sounds so easy when you put it like that,'' says Craig Brommers, Speedo VP-marketing, who led the push behind the sleek LZR Racer suit.
Speedo introduced the suit at a series of swimming events in February. Then in ...