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Article: Taco Bell; David Ovens.(Marketing 50)(Taco Bell Corp.)(Brief article)
- Article from:
- Advertising Age
- Article date:
- November 17, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: emily bryson york
Taco Bell has come roaring back to a leader spot in the Yum Brands family.
The chain introduced a low-calorie, low-fat Fresco menu; a fruity iced beverage called Fruitista Freeze; and a value initiative called "Why Pay More?'' Along the way, Taco Bell cemented its position as the late-night star.
The Mexican fast feeder has benefited from a new chief marketing officer, David Ovens, 50, who oversees ad support from DraftFCB, Irvine, Calif.
Taco Bell now accounts for half of Yum Brands' profits. The ...
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