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Article: Media Morph: Customer service via social media.(Digital)(Brief article)
- Article from:
- Advertising Age
- Article date:
- November 17, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: craig daitch, blogger, ad age's digitalnext
By now you've probably heard how companies such as Comcast and Dell have been using social-media sites such as Facebook and Twitter to build relationships with their audiences and mitigate service issues with their customers. Though their willingness to "join the conversation'' is certainly appreciated and admirable, I question the scale of what one person behind a Twitter account for, say, General Motors or Ford can handle. That's not to say I don't appreciate the relationships I've forged with these brands online. Many agree that the mere presence of a company on Twitter is such a strong sign of goodwill that ...