Article: ADVO To Deliver Advertising Insert Product For Knight-Ridder's Saint Paul Pioneer Press.

WINDSOR, Conn.--(BUSINESS WIRE)--Dec. 20, 1996--ADVO Inc. (NYSE:AD) announced today that it has agreed with Knight-Ridder Inc. to mail advertising inserts for Knight-Ridder's Saint Paul Pioneer Press in St. Paul/Minneapolis beginning in January 1997. According to ADVO, this program is a pilot which could lead to similar initiatives in other areas of the country. ADVO and Knight-Ridder will continue to compete for print advertising customers in the Twin Cities.

Under the proposed agreement, ADVO will deliver parts of the Saint Paul Pioneer Press' "Pioneer Press Plus" advertising insert product to non-subscribers in the St. Paul/Minneapolis area on a weekly ...

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