Article: Phenomenal Fila. (named Footwear News' 1996 Company of the Year)

With its visionary approach and uncanny ability to predict trends, Fila has taken athletic footwear to its highest level. To this veteran athletic brand, producing high-tech, performance-driven footwear was not enough. Instead, the company cornered a sizable new portion of the market by merging function, fashion and comfort -- a union that is registering white-hot on today's commodity scales.

Fila's rapid growth and expansion, both here and abroad, comes at a time when other major athletic players are stumbling. An obsessive devotion to highly targeted marketing and refined product formats has set it far apart from the sports-genius pack.

"Of course, it's all about the ...

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