Article: The Advertising Standards Authority (ASA) has rapped Avon on the knuckles for a skin exfoliant ad that breaches its CAP (Broadcast) TV Advertising Standards Code on two counts of misleading advertising.(INTERNATIONAL NEWS)

Article: ASA upholds complaints over tooth-whitening ...
Marketing Week;  October 20, 2005 ;     700+ words ... ... tooth-whitening service has been banned by the Advertising Standards Authority (ASA). The ad for Smile Teeth Whitening ... presenter. Under the CAP (Broadcasting) Radio Advertising Standards Code, presenters are barred from endorsing products ...

Article: ASA censures Young's fish fillets ad over health ...
Marketing Week;  October 2, 2008 ;     700+ words ...The Advertising Standards Authority has censured a television ad by Young's Seafood ... the food. It upheld the complaint because it breached the TV Advertising Standards Code by showing the copy "Reduced by 40% versus 2006" for only ...

Article: Ladbrokes slams ASA's 'ban on humour' in gambling ...
Marketing Week;  January 8, 2009 ;     700+ words ...Ladbrokes has hit out at the Advertising Standards Authority for what it claims is a ban on humour ... adventure. It ruled that the ad breached the CAP TV Advertising Standards Code by "portraying gambling in a context of toughness ...

Article: Future regulation of participation television.
M2 Presswire;  July 24, 2007 ;     700+ words ... ... the commercial nature of the content; * Licensed as advertising and regulated under the Advertising Standards Code enforced by the Advertising Standards Authority (ASA). The closing date for responses is 17 October 2007. The Participation ...

Article: Ofcom Tightens Regulation Of Participation Tv.
M2 Presswire;  April 9, 2008 ;     700+ words ... ... Be reclassified as teleshopping - subject to advertising minutage rules and the BCAP* Advertising Standards Code enforced by the Advertising Standards Authority. However, services which fall into a prohibited advertising category, such ...

Dictionary definition: misleading advertising
A Dictionary of Business and Management;      279 words ... ... leads consumers to less-than-accurate conclusions. Intentionally misleading consumers is an extreme form of misleading advertising and is against the advertising standards code of conduct (see Advertising Standards Authority ).

Article: Fed: Food Standards Code to improve quality of food
AAP General News (Australia);  March 15, 2000 ;     276 words ... ... Australia) 03-15-2000 Fed: Food Standards Code to improve quality of food Australians ... traditional meat pie, under a draft food standards code released today. If new labelling regulations ... the changes, part of the draft Food Standards Code for Australia and New Zealand, will ...