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Article: Jones Lang LaSalle Counters Negative Internet Campaign and Launches Gift Card Guarantee Program.
- Article from:
- PR Newswire
- Article date:
- November 25, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Firm launches counter attack via a truth campaign and "Gift Card Promise"
ATLANTA, Nov. 25 /PRNewswire-FirstCall/ -- Fed up with misleading, inaccurate and speculative information regarding retailer gift cards, Jones Lang LaSalle's retail group launched its own positive campaign to defend national retailers and reassure shoppers. In the "Gift Card Promise" program, gift cards issued by national retail stores within the mall it leases and manages throughout the United States that no longer hold their value due to store closings will be honored through February 1, 2009.
Earlier this month a viral email campaign rippled through email boxes nationwide ...