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Article: Greens are left fuming as PR stunt backfires; Added value? Gormley with Brendan and Dympna OHara at the launch of the carbon calculator.
- Article from:
- Daily Mail (London)
- Article date:
- November 25, 2008
CopyrightCOPYRIGHT 2008 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Aiden Corkery
WITH a slick PR campaign and its green credentials firmly in place, it should have been the publicity launch to set us on the road to environmental salvation.
Instead, Environment Minister John Gormley and his civil service aides were accused of scoring an own goal for dispatching invitations to the launch of their new carbon calculator booklet by petrol-guzzling motorbike courier& The Environment Departments Change.ie campaign aims to encourage people to reduce their carbon emissions by cutting back on electricity use, packaging and driving.
But rather than send a carbon-free email to participants, the campaign instead ...