Article: Metrics confusion holding back China's online video advertising sector.

Article: ONLINE VIDEO: Video advertising ...
New Media Age;  May 21, 2009 ;     700+ words ... ... some market downgrading, online video advertising is set to grow to $3.4bn ... April we set out to prove online video advertising could be used to extend the ... We simultaneously ran an online video campaign and a survey to ...

Article: Telescope Teams with InSkin Media to Deliver Non-Intrusive, ...
Business Wire;  November 5, 2007 ;     700+ words ... ... entirely new approach to online video advertising, InSkin ads are viewable ... advertiser demand for online video advertising now surpassing supply ... InSkin is the future of online video advertising." An online video ad ...

Article: Comcast Spotlight and Mixpo Announce Agreement to Make ...
Business Wire;  September 22, 2008 ;     700+ words ... ... NEW YORK -- Mixpo, an online video advertising company dedicated to serving ... advertising assets into online video advertising units, using Mixpo ... markets. Until recently, online video advertising has been focused mostly ...

Article: How can I vet an online video advertising ...
DM News;  June 15, 2009 ;     489 words ... ... old media companies tend to operate differently, so many online video advertising newcomers are unsure of what to look for when scanning their ... and tracking purposes because discrepancies are common in online video advertising.

Article: NEW SURVEY: Advertisers Predict 2005 to be Year of 'Significant ...
PR Newswire;  November 19, 2004 ;     700+ words ... ... attention- such as the measurability of online video and the ability to optimize online video advertising performance. According to an Executive ... greatest opportunities that we see for online video advertising is the ability to target and measure ...

Article: Digital: how can I measure the effectiveness of my online ...
DM News;  July 28, 2008 ;     535 words ... ... viewers interact with their online video--pausing, rewinding, fast ... informed decisions on future online video investments," Cutler notes. "The future of online video advertising lies at the crossroads of rich ...

Article: Online Publishers Association Unveils First-of-its-Kind ...
PR Newswire;  June 6, 2007 ;     700+ words ... ... into Effective Use of Online Video Advertising, Including the Merits ... Frames of Reference: Online Video Advertising, Content and Consumer ... of these attributes on online video advertising and brand metrics are ...