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Article: Metrics confusion holding back China's online video advertising sector.
- Article from:
- China Business News
- Article date:
- November 27, 2008
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Metrics confusion holding back China's online video advertising sector
Shanghai. November 27. INTERFAX-CHINA - Advertisers are hesitating to enter China's online video advertising sector due to confusion over the differences between traditional and online advertising metrics, industry insiders said at a conference on Nov. 26.
At present, online video advertising accounts for less than 0.5 percent of China's total advertising market, said Li Tao, COO of HDT Holdings Ltd., at the ad:tech digital marketing conference in Shanghai. Online video advertising can involve advertising pieces similar to those in broadcast media, in-video text or picture advertisements, and ...