Article: How to handle small insurance claims.(Cover Story)

Handling small claims can be the cornerstone of a growing law practice. Success with small claims leads eventually to opportunities to resolve larger ones.

The resolution of a small claim can be more challenging and more satisfying than proving a big claim. This is because handling small claims requires skillful use of time and resources within a very tight budget. Winning under such constraints can be psychologically sweet as well as professionally rewarding.

Small claims neither demand nor justify using shadow juries, juror questionnaires, and focus groups. But the use of time-tested persuasion principles and techniques can develop a win-win ...

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