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Article: Getting publicity mileage.(Richloom Fabrics and Calico Corners)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- December 30, 1996
- Author:
CopyrightCOPYRIGHT 1996 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Richloom Fabrics and Calico Corners are promoting their fabrics a little differently these days. Both companies are showing their wares on television and in consumer print like never before.
They said it's all due to the efforts of their publicity firm, owned by Nancy Brier Alter.
"She's the consummate go-getter," said Jim Richman, president of Richloom Fabrics Group. "Her motto is, 'I make things happen,' and she does it through style, talent and just through energy," he said.
Those who have seen her in action say Brier Alter is like no other.
Her latest coup was placing Richloom Fabrics, available at Calico Corners, in the new ...