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Article: Pizza restaurant chain pursues bigger piece of pie: Shakey's hopes to shake dated image while remaining family friendly.(DINING)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 10, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THERE'S little doubt that Shakey's Pizza Parlor is a cheap eat, even for a fast casual restaurant.
Toss the kids in the car, bring along their friends and stuff them with pizza, salad, fried chicken and heaps of the signature Mojo potatoes--six people fed, all for just $29.
But is that enough to attract diners amid one of the toughest economies in years?
Two years into an ambitious effort to turn around and expand the long-faded chain, Jacmar Corp.'s Shakeys USA has been hit with an acute case of bad timing. Restaurants, from fast-food outlets to upscale eateries, have seen sales slump sharply.
Just a couple of weeks ago, for example, ...