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Article: Royal Caribbean Launches First U.S. Hispanic Marketing And Advertising Program
- Article from:
- PR Newswire
- Article date:
- January 6, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI, Jan. 6 /PRNewswire/ -- Royal Caribbean Cruises Ltd. today launched its first U.S. Hispanic marketing and advertising program in the Miami and Los Angeles markets.
"We're adding two ships in 1997, another in 1998 and a fourth in 1999. We are optimistic about the business and interested in making more people aware of our brand. Given the demographics and psychographics of this growing consumer segment, we feel that the Hispanic market is a great match for us," said Adam Goldstein, vice president of Marketing for the Miami cruise line.
"The strategy behind the campaign is to position Royal Caribbean as a great vacation option that offers a ...