Article: Zicam[R] Launches "Cold & Flu Companion" Mobile Application.

Application Uses Location-Based Technology to Help Consumers Stay One Step Ahead of Cold and Flu

SCOTTSDALE, Ariz. -- Matrixx Initiatives, Inc., makers of Zicam[R] Cold Remedy, today announced the launch of the Zicam[R] Cold & Flu Companion mobile application for the T-Mobile G1[TM], the world's first Android-powered phone. The same mobile application will be released for the iPhone in mid-December. The application enables on-the-go consumers to take charge of their health by checking cold and flu activity by zip code, among other features.

In time for the start of cold and flu season, this application allows active users to access up-to-date information ...

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