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Article: Jayne Hancock.(EXECUTIVE profile)(JHG)

Article from:
San Diego Business Journal
Article date:
November 10, 2008
Author:
Copyright

Jayne Hancock is president and CEO of JHG, a local marketing company that focuses on companies in sports and entertainment, technology and lifestyle industries.

BUSINESS PHILOSOPHY

Essential business philosophy: Hope is not a strategy.

Best way to keep a competitive edge:

1.) Stay fit mentally and physically.

2.) Stick to your knitting. For us, it's a focus on digital marketing strategies and execution.

3.) Work with clients and projects you love. For us, it's sports and entertainment, lifestyle and wellness, technology and consumers.

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