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Article: Duofold's new moves. (endorsement deal with US Ski Association's Eastern freestyle division)(Sidelines)(Brief Article)
- Article from:
- WWD
- Article date:
- December 26, 1996
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Duofold, a division of Morgan Knitting Mills, has signed an endorsement deal with the U.S. Ski Association's Eastern freestyle division. As part of the 16-month agreement, the Duofold logo will appear on USSA freestyle skiers' competition bibs, as well as on banners at all divisional and championship competitions. In addition, the logo will appear on USSA Eastern freestyle clothing worn by 650 competitors between the ages of eight and 25.
"This new relationship is indicative of Duofold's support of innovation and creativity in sports, as well as in our own product design and development," said John Wilson, chief executive officer of Duofold.
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