|
|
Article: Auction Broadcasting shifts focus to Internet.(NEWS)(Brief article)
- Article from:
- Automotive News
- Article date:
- November 24, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Arlena Sawyers
Auction Broadcasting Co. is amending its business strategy to emphasize online sales and smaller physical auctions.
Auction Broadcasting needs less space to store vehicles because it is selling more used cars and trucks online, said Jason Hockett, the Indianapolis company's executive vice president of sales and marketing.
This summer, Auction Broadcasting sold its 82-acre auction in Minneapolis and its 60-acre site in Nashville to ADESA Inc., the second-largest auction company.
Auction Broadcasting now operates six sites that average 30 acres, Hockett said. The company is looking to acquire smaller auctions, he ...