Article: The new health claims process; In its first round of evaluations, EFSA refuses eight of nine health claim submissions.(EUROTRENDS)

The European Food Safety Authority (EFSA) has initiated the health claims assessment process by rejecting eight of nine new claims. The latest rejection was an omega 3 health claim for infant brain and eye development. The reason for the rejections, in most cases, relates to a failure to demonstrate causality between consumption of the ingredients or foods and the intended health benefits.

[ILLUSTRATION OMITTED]

EFSA made it clear that it is not rejecting the ingredient, but rather the science, which it said was incomplete and needed to be touched up.

So far, only Unilever's stanol/sterol claim has passed muster. That submission was backed by a ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!