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Article: Asking the right questions about social media.(after thought)
- Article from:
- EContent
- Article date:
- December 1, 2008
- Author:
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Have you noticed there are a bunch of polls and research reports that ask questions such as, "Do you read blogs?" or "Do you use social media?" or "Do you go to video-sharing sites?" The resulting data often show rather small use compared to the use of other online services such as search engines or email.
For example, a ThirdAge/JWT Boom study revealed that people older than 40 have not embraced social networking or blogs despite being heavy users of other online services. And according to the Pew Internet & American Life Project, only 48% of internet users have been to video-sharing sites such as YouTube.
From the perspective of the value of social ...