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Article: Attractive Discounts Bring Deluge of Buyers to Retail Sites on Cyber Monday.
- Article from:
- PR Newswire
- Article date:
- December 4, 2008
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Tighter Budgets Resulted in Lower Dollars per Buyer vs. Year Ago
RESTON, Va., Dec. 4 /PRNewswire-FirstCall/ -- comScore , a leader in measuring the digital world, today released additional insights into online consumer activity on Cyber Monday, revealing where the majority of dollars spent originated as well as traffic gains for major retail sites.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
As reported in comScore's December 3 press release, online retail sales on Cyber Monday this year increased by 15 percent over last year's level. This gain was driven by a 22-percent increase in the number of buyers, while the average ...