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Article: Burger King Corp. announces NASCAR sponsorship; Winston Cup Champion Dale Earnhardt to serve as Burger King spokesman.
- Article from:
- Business Wire
- Article date:
- January 9, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C.--(BUSINESS WIRE)--Jan. 9, 1997--The race is on for Burger King Corp. as it moves full speed ahead with its marketing program to attract racing fans.
Thursday the company announced its 1997 NASCAR Burger King Race Team, which includes an exclusive multi-year sponsorship with seven-time Winston Cup Champion Dale Earnhardt.
"Just as Burger King is synonymous with great-tasting burgers, Dale Earnhardt is synonymous with NASCAR racing," said Paul Clayton, senior vice president of marketing. "The partnership between Burger King and Dale is a natural. He is the reigning king of NASCAR."
Earnhardt will endorse the Burger ...