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Article: VIEWPOINT: On Retailing - News Is Heavy, But Try to Lighten Up.(Viewpoints)(Viewpoint essay)
- Article from:
- American Banker
- Article date:
- December 5, 2008
- Author:
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dave Martin
While visiting my old hometown in southern Louisiana recently, I came across what became my favorite advertising piece of the year. As I stopped at an intersection, I noticed a billboard for a real estate agent named Panky. (I kid you not.)
Panky's billboard was divided into two sections. On the right-hand side were his name, his company's name, and his contact information. On the left-hand side of the billboard was a simple bullet-point list in large print. The list read, "Business is great. People are terrific. Life is wonderful."
I chuckled and told my wife that if I were looking to buy or sell a home around those parts, Panky is the guy I'd ...