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Article: Private label products increasingly viewed favorably: report.(Statistical table)(Report)
- Article from:
- The Food Institute Report
- Article date:
- December 1, 2008
CopyrightCOPYRIGHT 2008 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private label goods represent just under 25% of grocery store unit share, and just over 15% in the mass and dollar channels, according to IRI's Times & Trends Report: Private Label 2008. With the current economic conditions expected to last at least 12 more months, private label is well-positioned to play a major role in satisfying consumer needs for value in the CPG marketplace. Over the past several years, private label has consistently accounted for about 16% of CPG spending and one-fifth of products purchased. While private label share varies across retail channels, it is highest among grocery retailers. Private label CPG spending in the grocery channel reached a ...