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Article: AD WATCH: Volvo uses the medium to its full advantage.(Volvo Car Corp.)
- Article from:
- New Media Age
- Article date:
- December 4, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Over the last few years, many in the digital marketing industry have been fortunate to experience a period of sustained business growth. However, while volume has increased, the quality of the ideas has declined. Recently we did an agency survey and found the majority of our digital time is spent on Facebook, watching video, reading news and blogs, using Web 2.0 services or shopping, not interacting with digital marketing experiences. Digital innovation has primarily been dominated by the start-ups.
Part of this is attributable to the supply of experienced interactive talent not meeting demand, but also we haven't been doing our homework. The ideas ...