Article: The latest looks to hit the floor: meeting a demand for individuality.(Special Report: Atlanta International Area Rug Market)

ATLANTA--New designs at this week's area rug market indicate a flowering of creative energy that is interpreted in a wide variety of trends in color, texture, pattern and even shape. Today's multiplicity of design reflects rug producers' conviction that the consumer is looking for beauty and individuality on the floor, at every price and in every distribution channel.

Here are some of this season's introductions. Suggested retail prices are approximate and, unless otherwise noted, are for six by nine rugs.

AMS IMPORTS

Nile Trading Collection features custom colored wool flatweaves in geometric patterns. Rugs can be custom designed in sizes ...

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