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Article: SKI RESORTS CASHING IN ON THINKING GREEN.(Sports)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- December 7, 2008
CopyrightCOPYRIGHT 2008 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When you think about skiing this year, the color the resorts want you to think about is not white, but green.
Not green grass or greenbacks, but green as in environmental consciousness. Like recycling, buying wind power or using snowmaking equipment that requires less energy.
Such "green" activities are not new at ski resorts. But an increased vigilance about global warming has given such practices greater import.
And public consciousness about the environment has turned "sustainability practices" into something that ski resorts can market.
"The economy has changed, the business environment for the resorts has changed," said Jim Van ...