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Article: Absorbency products deliver quality, value.(SUPPLY SIDE)
- Article from:
- Mass Market Retailers
- Article date:
- November 10, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The various categories of absorbency products have proved to be fertile ground for private label development. As highly consumable commodity items, their price points are attractive to value-seeking shoppers, while their high turns and high gross margins make them appealing to retailers.
For instance, according to Nielsen Co., private label items in the adult incontinence category claimed 31.5% of 2007 sales of $917.2 million through food, drug and discount outlets (including Nielsen household panel data to capture sales of Wal-Mart Stores Inc.).
An early private label supplier in the field was First Quality Hygienic Inc., which has since ...