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Article: Calypso develops platform into Europe.(EVOLUTION)(Calypso Soft Drinks Ltd. is acquiring Mr Freeze)(Brief article)
- Article from:
- Food Trade Review
- Article date:
- October 1, 2008
CopyrightCOPYRIGHT 2008 Food Trade Press Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Calypso Soft Drinks Chairman CEO, Peter Cooke, has announced the acquisition of Mr Freeze, the successful UK and European brand leader in freezepops for 25 years, as part of a longer term strategy to access wider European markets.
Peter Cooke commented, "This is a long term, strategic move for our business as we plan to expand and develop our trade within Continental Europe for our strong portfolio of brands. Our Mr Freeze and Calypso product range will be manufactured from our modern factory in Wrexham, which is ISO, ...