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Article: Unlocking the mystery: liberally promoted by celebrity chefs and extolled for its health benefits, consumers and retailers are gaining a better understanding of the olive oil category.(center store)
- Article from:
- Grocery Headquarters
- Article date:
- November 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A STAPLE THROUGHOUT MUCH OF EUROPE AND ASIA, in America olive oil is most popular along the coasts where European and Asian influences are highest. However, with the help of celebrity chefs such as Martha Stewart, Rachel Ray, Mario Batali and Emeril Lagasse--who continually extol the virtues of this liquid gold--olive oil manufacturers are trying to aggressively grow the category in all areas of the country.
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Industry insiders say that olive oil sales are also driven by attentive retailers who consistently feature it in store circulars and promote the product on a regular basis. Insiders further note that some retailers have been ...