Article: Pure Play Music and DSG, Europe's Leading Consumer Electronics Retailer, Announce Expanded Distribution Deal.

Previously-announced agreement increased by 40%; estimated first year revenues for Pure Play of over $18 million

SANTA MONICA, Calif., Dec. 10 /PRNewswire-FirstCall/ -- Pure Play Music (Pink Sheets: PPML) and DSG International, PLC, (DSGI.L) today announced that they have expanded their agreement to sell co-branded MP3 players. Based upon the strong initial response to the program, DSG will now purchase 1.4 million MP3 players pre-loaded with 60 tracks from Pure Play's catalog of independent unsigned artists. The previous agreement, which was announced in an 8K filing with the Securities and Exchange Commission in early November, called for DSG to purchase 1 ...

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