Article: Selling sleep, not beds.

By David Perry

Kingsdown redefines retail concept

RALEIGH, N.C. - Decompression and discovery are two of the keys to the new Sleep to Live store here, which presents Top 10 bedding producer Kingsdown's bold attempt to redefine the mattress shopping experience.

The goal: A personalized pathway to a better night's sleep, delivered in a high-tech, information-packed store.

Consumers who enter the 4,800-square-foot store find themselves in a 'decompression zone,' where they embark on a journey to discover deeper, more nourishing sleep, according to the company. They meet a virtual concierge - a friendly woman whose image is projected on a ...

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