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Article: Selling sleep, not beds.
- Article from:
- Furniture-Today
- Article date:
- December 8, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By David Perry
Kingsdown redefines retail concept
RALEIGH, N.C. - Decompression and discovery are two of the keys to the new Sleep to Live store here, which presents Top 10 bedding producer Kingsdown's bold attempt to redefine the mattress shopping experience.
The goal: A personalized pathway to a better night's sleep, delivered in a high-tech, information-packed store.
Consumers who enter the 4,800-square-foot store find themselves in a 'decompression zone,' where they embark on a journey to discover deeper, more nourishing sleep, according to the company. They meet a virtual concierge - a friendly woman whose image is projected on a ...