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Article: Master your Internet domain name.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Like many of your fellow publishers, you've decided to create a World Wide Web page. The consultant you've hired to set up and operate your servers tells you that you need to register a "domain name." You have a few questions: What is a domain name? Is it the same as a trademark? What does registration involve? What benefits does it confer?
A domain name is your Internet address. Without it, no one win be able to access your Internet site. It consists primarily of two levels: an abbreviation that indicates the nature of your organization (".com" for commercial), and a singular identifier, or second-level domain name, that may consist of up to 22 characters, for a ...