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Article: Innovation Interactive Acquires On-Site Behavioral Targeting Company Netmining NV.
- Article from:
- Biotech Week
- Article date:
- November 26, 2008
CopyrightCOPYRIGHT 2008 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Innovation Interactive, the parent company of 360i and SearchIgnite, announced that it has acquired Netmining NV, a leading provider of landing page and on-site behavioral optimization technology. The move bolster's the company's ability to increase conversion rates from all visitors to a marketer's Web site, as well as improve the return on advertising spend (ROAS) that a marketer receives from online media purchased to drive customers to their site. Netmining's behavioral targeting solutions will continue to be offered as a standalone product, but will also be strategically integrated into the SearchIgnite optimization platform in the 1st half of 2009 (see also ...
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Article: Livedoor Acquires Innovation Interactive; ...
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... ... announced that it has acquired Innovation Interactive, a US-based performance marketing firm. Innovation Interactive's assets include full suite ... Atlanta and San Francisco, Innovation Interactive has emerged as a leader in ...
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