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Article: Procter & Gamble launches breakthrough product for family cleansing.
- Article from:
- Business Wire
- Article date:
- January 22, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CINCINNATI--(BUSINESS WIRE)--Jan. 22, 1997--
New Ivory Moisture Care provides moisturizing benefits for the
entire family
In 1879, when the very idea of a mild, pure soap seemed impossible, Harley Procter and James Gamble created a breakthrough product they called Ivory.
Now, 118 years later, Procter & Gamble delivers another breakthrough product worthy of the Ivory name: Ivory Moisture Care. It's designed to fully meet the skin care needs of today's entire family -- better than any soap on the market.
New Ivory Moisture Care Bath Bar and Body Wash, companion products to original Ivory, provide ultra mild ...