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Article: Date set for supermarket debut of Olympic Star Minute Maid Soft Frozen Lemonade.
- Article from:
- Business Wire
- Article date:
- January 22, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOUSTON--(BUSINESS WIRE)--Jan. 22, 1997--
The Minute Maid Company, Good Humor-Breyers form long-term strategic
partnership to build frozen refreshment category
It's coming! Minute Maid(R) soft frozen lemonade, that colder-than-ice lemony treat introduced to rave reviews at the Atlanta Centennial Olympic Games last summer, will make its supermarket debut this spring, following a successful launch into foodservice outlets last fall.
The retail launch is the first action of a long-term strategic alliance announced today between two leaders in their respective categories -- The Minute Maid Company and Good ...