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Article: Microsoft Live Search cashback Showing Traction With Advertisers and Consumers.
- Article from:
- Marketing Weekly News
- Article date:
- November 29, 2008
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Microsoft Corp. announced that since its launch in May, Microsoft Live Search cashback has seen positive traction in all three of the key metrics on which the company said it would report: number of offers in the system, advertiser return on investment (ROI), and percentage of commercial search queries as measured by comScore Inc. The company also announced that 20 of the top 50 online retailers in the U.S. and 140 of Internet Retailer's Top 500 are now participating in the program, including new advertisers AT&T, Drugstore.com Inc., FTD, Gap Inc. properties (including Banana Republic and Old Navy), Kmart, RedEnvelope and Saks Fifth Avenue.
"We are pleased to report a 30 ...