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Article: Des Moines FM wants its MTV back; after cable system drops MTV and VH1, station organizes campaign to reinstate them. (Iowa, KKDM (FM), Tele-Communications Inc.)
- Article from:
- Broadcasting & Cable
- Article date:
- January 20, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After cable system drops MTV and VH1, station organizes campaign to reinstate them
Seizing an opportunity to raise its profile in the Des Moines, Iowa, radio landscape, alternative rock newcomer KKDM(FM) is helping its listeners to get back their MTV.
Shortly after Tele-Communications Inc. pulled MTV and sister channel VH1 from its Des Moines lineup on Dec. 30, KKDM announcers began urging listeners to petition the cable giant to resurrect MTV and VH1. (TCI subsequently introduced two new channels to the market, Animal Planet and the Cartoon Network, on Dec. 30.)
Through an on-air rally, KKDM not only garnered more than 5,000 signatures on ...