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Article: Wheaties Honors the Return of the Pack; Super Bowl Champion Green Bay Packers on Wheaties Package.
- Article from:
- Business Wire
- Article date:
- January 27, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS--(BUSINESS WIRE)--Jan. 27, 1997--Super Bowl Champion Green Bay Packers is the most recent team to appear on the Wheaties package. Expected to be in area grocery stores as soon as next week, the famous "Breakfast of Champions" package features five Packers players and "cheesehead fans."
"Wheaties is happy to acknowledge that `The Pack is Back'," says Wheaties marketing manager, Jay Heflin. "The Packers demonstrated that they have the same qualities for which Wheaties champions through the years have been known -- hard work, outstanding athletic ability and team work."