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Article: STC's mobile-with-SIM offer proves a big hit.
- Article from:
- Arab News (Jeddah, Saudi Arabia)
- Article date:
- December 14, 2008
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Byline: Syed Faisal Ali
JEDDAH: Pilgrims thronged the Saudi Telecom Company's (STC) stalls in Mina during the past few days to avail themselves of the company's latest offer for the pilgrims.
The marketing move - "Buy a mobile set free with a SIM card" - proved an instant hit with pilgrims from all over the globe. The set and the SIM enabled them to stay in touch with their near and dear ones during Haj.
The numerous outlets opened by STC in the tent city attracted huge crowds. One of the company staff said around 2,400 sets each with a SIM card were sold in one morning. The offer included a mobile handset with a SIM loaded with a talk-time ...