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Article: BRC Imagination Arts Congratulates Heineken on the Grand Opening of the New Heineken Experience.
- Article from:
- Business Wire
- Article date:
- December 9, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BURBANK, Calif. -- The Heineken Experience, designed by BRC Imagination Arts, one of the world's leading creators of entertainment and brand experiences, today celebrated its official Grand Opening.
To create the new Heineken Experience, BRC used state of the art technologies to place visitors at the center of the rich history and family story that has made Heineken a world-class company. The journey through the New Heineken Experience pulls back the curtain and immerses visitors in every aspect of Heineken's brewing process. At various points in the experience, guests see, smell, touch, and taste everything--quality raw ingredients, the incomplete brew in ...