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Article: Smart Design joins forces with Design+Industry creating healthy competition in the medical device industry with a consumer-focused approach.
- Article from:
- Biotech Week
- Article date:
- December 10, 2008
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Smart Design, a top-tier consultancy known for creating category changing consumer products is excited to announce expanded service offerings to the healthcare industry through a joint venture with Design+Industry (D+I), an industry-leading consultancy with extensive experience in the design, development, and manufacture of medical devices worldwide (see also Marketing and Licensing Agreements).
For decades, good design has been recognised as the hallmark of effective, competitive medical products. But just as all industries mature over time, healthcare companies are recognising the need for a new, consumer-driven approach as they strive to satisfy a market that ...