Article: Business model: a holistic scorecard for piloting firm internationalization and knowledge transfer.

ABSTRACT

This study presents an enhanced version of the business model that may serve effectively as a scorecard to evaluate and guide firms' strategy formulation and implementation, a consulting and strategy framework that is more relevant to strategic assessment than the Balanced Scorecard (BSC) and that can assist in piloting firm internationalization and replication. Recent definitions of the business model have enlarged it from its original status as an e-business revenue model to a complete representation of firm strategy. We take this a step further, suggesting that the business model can be viewed as a total architecture of the firm made up of a set of ...

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