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Article: National Advertising Review Board Panel Finds Advertising For USPS' Priority Mail Service Substantiated
- Article from:
- PR Newswire
- Article date:
- January 28, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Jan. 28 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB) has determined that the United States Postal Service (USPS) has a reasonable basis to substantiate its comparative advertising for Priority Mail Service. The NARB panel reviewed the truthfulness and accuracy of USPS' advertising and determined that the advertising in question need not be modified. USPS' print and television campaign features direct price comparisons between Priority Mail Service and the significantly more expensive, two-day delivery services offered by Federal Express and United Parcel Service. The NARB decision is in response to the advertiser's appeal to the ...