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Article: Millennial Media and Stella McCartney Launch Creative Mobile Marketing Campaign for 2008 Holiday Shopping Season.
- Article from:
- Business Wire
- Article date:
- December 16, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Millennial Media, Inc., the industry's largest and fastest-growing mobile advertising networks company, and luxury lifestyle fashion brand Stella McCartney today announced their collaboration to develop and introduce a distinctive mobile advertising campaign for holiday shoppers throughout North America.
The campaign, which launches today, and continues through the end of January 2009, represents the fashion designer's first foray into mobile marketing. In addition, the initiative plays a critical role in the company's holiday-focused integrated marketing efforts, which also include print and online advertising, direct mail, in-store, ...