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Article: American Craft Beer Continues Chinese Expansion.
- Article from:
- Business Wire
- Article date:
- December 16, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Export Development Program Showcases Flavorful Craft Beer in China
BOULDER, Colo. -- With the success of the American craft beer movement in the United States and ever-growing interest in Europe, the Brewers Association again turned its attention to the burgeoning Chinese market. During the week of December 8, 2008, the BA's Export Development Program (EDP) showcased American craft beer in Shanghai and Beijing. The trip promoted craft beer for the first time in China's capital city while expanding on the previous activity conducted in the country's financial center. The BA's efforts were highlighted by an unexpected visit with, and support from, U.S. Secretary of ...