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Article: Royal Caribbean Classic: Cross-Markets Golf And Cruising
- Article from:
- PR Newswire
- Article date:
- January 29, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI, Jan. 29 /PRNewswire/ -- Royal Caribbean International, the official cruise line of the PGA TOUR and the Senior PGA TOUR, will introduce unique cross-marketing concepts this week when it once again sponsors The Royal Caribbean Classic, the kickoff event of the Senior PGA TOUR season.
While the top players on golf's elder circuit converge on The Links at Key Biscayne January 31-February 2 to compete for $850,000 in prize money, Royal Caribbean will explore every opportunity to convert golf fans into cruise vacationers. One such vacationer will be the 1997 champion, who will receive a cruise for two anywhere in the world that Royal Caribbean sails.
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