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Article: Music Marketing Network Announces The Release of 'The Online Music Consumer'
- Article from:
- PR Newswire
- Article date:
- January 29, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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-- The first online survey to explore music consumers' attitudes
about on-line music sites --
RED BANK, N.J., Jan. 27, /PRNewswire/ -- Music Marketing Network (MMN), the music industry's premier research and database marketing company, has just released "The Online Music Consumer," the first study to explore, in-depth, music consumers' behaviors and attitudes about online shopping and online music sites.
The Online Music Consumer finds that online music sites are not yet an important influence on how music consumers learn about music -- however the report highlights that the potential is there for these sites to ...